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Item Details
Title: BUILT TO LAST
SUCCESSFUL HABITS OF VISIONARY COMPANIES
By: James Collins, Jerry Porras, Jim Collins
Format: Hardback

List price: £26.00
Our price: £18.98
Discount:
27% off
You save: £7.02
ISBN 10: 1844135845
ISBN 13: 9781844135844
Availability: Usually dispatched within 1-3 weeks.
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Publisher: CORNERSTONE
Pub. date: 1 September, 2005
Pages: 368
Description: This is a book about visionary companies.' Drawing upon a six-year research project at the Stanford University Graduate School of Business, Collins and Porras took eighteen truly exceptional and long-lasting companies and studied each company in direct comparison to one of its top competitors.
Synopsis: 'This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a book about something far more important, enduring, and substantial. This is a book about visionary companies.' Drawing upon a six-year research project at the Stanford University Graduate School of Business, Collins and Porras took eighteen truly exceptional and long-lasting companies and studied each company in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day - as start-ups, as midsize companies and as large corporations. Throughout, the authors asked: 'What makes the truly exceptional companies different from other companies?'Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the twenty-first century and beyond.
Publication: UK
Imprint: Random House Business Books
Returns: Returnable
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