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Item Details
Title: COMPLEMENTARY AND ALTERNATIVE MEDICINE
BODIES, THERAPIES, SENSES
By: Ruth Barcan
Format: Paperback

List price: £37.99
Our price: £34.19
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10% off
You save: £3.80
ISBN 10: 1845207432
ISBN 13: 9781845207434
Availability: Usually dispatched within 1-3 weeks.
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Publisher: BLOOMSBURY PUBLISHING PLC
Pub. date: 1 October, 2011
Pages: 224
Description: Through fascinating case studies and interviews with practitioners, Complementary and Alternative Medicine critically examines the appeal of complementary and alternative medicines as well as the varied experiences of those who engage in them.
Synopsis: Alternative therapies, once the province of the hippie counterculture, are now a mainstream phenomenon. But they are more than a medical and economic sensation. At once spiritual and bodily, medical and recreational, they are an enormously popular cultural practice bound up with the pleasure-seeking drive of consumer culture as well as with spiritual and neo-liberal values. Complementary and Alternative Medicine critically examines this phenomenon - which some denounce as the triumph of superstition over reason - by asking practitioners themselves what makes these therapies so appealing. Drawing on a wealth of interviews with Complementary and Alternative Medicine (CAM) practitioners as well as on the author's longstanding participation in CAM culture, the book provides a much needed look from both the inside and the outside of the CAM phenomenon. This book is essential reading for students and scholars of cultural studies, anthropology, sensory studies and sociology.
Illustrations: bibliography, index
Publication: UK
Imprint: Berg Publishers
Returns: Returnable
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