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Item Details
| Title:
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THE STATE OF RESEARCH IN MARKETING
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| By: |
Nick Lee (Editor), John Saunders (Editor) |
| Format: |
Paperback |
| List price:
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£49.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1845440986 |
| ISBN 13: |
9781845440985 |
| Publisher: |
EMERALD PUBLISHING LIMITED |
| Pub. date: |
1 April, 2005 |
| Pages: |
180 |
| Synopsis: |
Features pieces from leading figures in the field such as John Saunders, Evert Gummesson and Dale Littler. A number of the UK authors are key people with regard to the UK Academy of Marketing. Looks at positive and negative aspects of the current status of marketing research Originally published as European Journal of Marketing (2005, Vol.39, No.3/4) |
| Publication: |
UK |
| Imprint: |
Emerald Group Publishing Limited |
| Returns: |
Non-returnable |
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