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Item Details
| Title:
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WENNSTROM'S FOUR FACTORS OF SUCCESS
A SIMPLE TOOL TO INNOVATE HEALTHY BRANDS |
| By: |
Peter Wennstrom |
| Format: |
Paperback |
| List price:
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£40.50 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1845697189 |
| ISBN 13: |
9781845697181 |
| Publisher: |
ELSEVIER SCIENCE & TECHNOLOGY |
| Pub. date: |
30 June, 2009 |
| Pages: |
146 |
| Description: |
Based on 20 years' experience of product success and failure in healthy marketing, the Four factors of success are a practical 'back of an envelope' checklist that takes the guesswork out of food and health marketing. The book contains an overview of the Four factors and case studies describing their application. |
| Synopsis: |
Based on 20 years' experience of product success and failure in healthy marketing, the Four factors of success are a practical 'back of an envelope' checklist that takes the guesswork out of food and health marketing. They enable the reader to quickly learn basic principles that can be applied straight away. The Four factors have been applied and refined in hundreds of food projects from medical foods and functional foods to natural and super foods as well as in dietary supplements, OTC and prescribed pharmaceuticals. They have been tried and successfully tested by marketers and business leaders in many parts of the world from Europe to South America. The book contains an overview of the Four factors and case studies describing their application. |
| Illustrations: |
Illustrations (chiefly col.) |
| Publication: |
UK |
| Imprint: |
Woodhead Publishing Ltd |
| Returns: |
Non-returnable |
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