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Item Details
| Title:
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GROWING OLD
TOURISM AND LEISURE BEHAVIOUR OF OLDER ADULTS |
| By: |
Ian Patterson |
| Format: |
Hardback |
| List price:
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£75.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1845930657 |
| ISBN 13: |
9781845930653 |
| Publisher: |
CABI PUBLISHING |
| Pub. date: |
24 October, 2006 |
| Pages: |
240 |
| Description: |
The purpose of this book is to provide the latest research about these characteristics, tourist behaviours and leisure needs of baby boomers, seniors and older people generally and how to effectively market to this expanding group in the future. |
| Synopsis: |
Tourism is big business, especially for older people. With the senior market becoming increasingly targeted by marketers and travel companies, both operators and leisure service providers need to be knowledgeable and sensitive to the particular characteristics, special needs and requirements of the senior market. The purpose of this book is to provide the latest research about these characteristics, tourist behaviours and leisure needs of baby boomers, seniors and older people generally and how to effectively market to this expanding group in the future. |
| Publication: |
UK |
| Imprint: |
CABI Publishing |
| Returns: |
Returnable |
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