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Item Details
| Title:
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GLOBAL WINE TOURI
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| By: |
Jack Carlsen (Editor), Jack Carlsen (Editor), Stephen Charters (Editor) |
| Format: |
Hardback |
| List price:
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£80.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
184593170X |
| ISBN 13: |
9781845931704 |
| Publisher: |
CABI PUBLISHING |
| Pub. date: |
28 September, 2006 |
| Pages: |
304 |
| Description: |
Using a host of case studies from Europe, North America, South Africa, Australia and New Zealand this book reviews the latest wine tourism research and management and marketing strategies. |
| Synopsis: |
Wine regions are attracting increasing numbers of tourists through tours, wine festivals and events, and winery, restaurant and cellar door experiences. Using a host of case studies from Europe, North America, South Africa, Australia and New Zealand this book reviews the latest wine tourism research and management and marketing strategies. The book highlights the lessons learnt for wine, tourism and related industries and concludes by examining the future of the wine tourism industry. |
| Publication: |
UK |
| Imprint: |
CABI Publishing |
| Returns: |
Returnable |
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