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Item Details
| Title:
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THE GOOGLIZATION OF EVERYTHING
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| By: |
Siva Vaidhyanathan |
| Format: |
Paperback |
| List price:
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£14.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1846681812 |
| ISBN 13: |
9781846681813 |
| Publisher: |
PROFILE BOOKS LTD |
| Pub. date: |
24 June, 2010 |
| Pages: |
288 |
| Description: |
Considers topics ranging from Google's role as the anti-Microsoft and life as an employee at the company to the diversification of Google's interests into books and mobile phones. This book also addresses the challenge Google poses to big media, its engagements and conflicts with countries such as China and India. |
| Synopsis: |
One of the great attractions of Google is that it appears to offer so many powerful services for 'free'. But there is a non-monetary transaction at work between Google and its users that may not be immediately apparent. We get Web search, email and YouTube videos; Google gets our habits and predilections so it can more efficiently target its advertisements. Google knows a tremendous amount about us; we know far too little about it. "The Googlization of Everything" redresses this imbalance, considering everything from Google's role as the anti-Microsoft and life as an employee at the company to the diversification of Google's interests into books and mobile phones. Vaidhyanathan, who has unprecedented access to Google officials, also addresses the challenge Google poses to big media, its engagements and conflicts with countries such as China and India, and what we as consumers can and should do about the future of this remarkable company. |
| Publication: |
UK |
| Imprint: |
Profile Books Ltd |
| Returns: |
Non-returnable |
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