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Item Details
Title: MULTINATIONAL BANKING IN CHINA
THEORY AND PRACTICE
By: Cheng Meng
Format: Electronic book text

List price: £72.00


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ISBN 10: 184844611X
ISBN 13: 9781848446113
Publisher: EDWARD ELGAR PUBLISHING LTD
Pub. date: 31 December, 2009
Series: New Horizons in International Business Series
Pages: 192
Synopsis: Multinational Banking in China examines key issues in the market entry and development of foreign banks in the People's Republic of China using data collected from 37 in-depth interviews and questionnaire surveys. A wide range of factors is discussed including motives, entry mode, location choice, entry strategies and competitive advantages. Empirical evidence reveals the key trends and characteristics of foreign banking activities in China as well as the interactions between internal attributes of banks and dynamics of local market context. The author also explores adaptation of foreign banks post entry and emerging issues in the management of joint ventures. . This book will be invaluable to students and researchers with an interest in banking internationalization in emerging markets. Managers, practitioners and policy makers who require insight into the core dimensions of multinational banking will also find this book to be of great interest.
Publication: UK
Imprint: Edward Elgar Publishing Ltd
Returns: Non-returnable
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