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Item Details
| Title:
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NIKE CULTURE
THE SIGN OF THE SWOOSH |
| By: |
Stephen Papson, Robert Goldman |
| Format: |
Electronic book text |
| List price:
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£28.79 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1848608926 |
| ISBN 13: |
9781848608924 |
| Publisher: |
SAGE PUBLICATIONS LTD (DIGITAL) |
| Pub. date: |
29 December, 1998 |
| Series: |
Cultural Icons Series |
| Pages: |
208 |
| Description: |
Takes a look at how an advertising image works. This title situates the Nike swoosh logo in terms of political economy, sociology, culture and semiotics. It describes and deconstructs the themes and structures of Nike's advertising, outlines the contradictions between image and practice, and explores the logic of the sign economy. |
| Synopsis: |
This book is one of the first to take an in-depth look at how an advertising image works. It situates the Nike swoosh logo in terms of political economy, sociology, culture and semiotics.Nike Culture describes and deconstructs the themes and structures of Nike's advertising, outlines the contradictions between image and practice, and explores the logic of the sign economy. In addition, by focusing on issues revolving around representations of race, class and gender, the desire for both community and recognition, and the construction of sport as a spiritual enterprise, the book offers insights into the cultural contradictions embedded in sports culture. |
| Publication: |
UK |
| Imprint: |
SAGE Publications Ltd |
| Returns: |
Non-returnable |
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