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Item Details
| Title:
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RETHINKING THE MEDIA AUDIENCE
THE NEW AGENDA |
| By: |
Pertti Alasuutari (Editor) |
| Format: |
Electronic book text |
| List price:
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£33.59 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1849206732 |
| ISBN 13: |
9781849206730 |
| Publisher: |
SAGE PUBLICATIONS LTD (DIGITAL) |
| Pub. date: |
31 August, 1999 |
| Pages: |
224 |
| Description: |
Provides a summary of the field of audience research. With contributions from Ann Gray, Joke Hermes, John Tulloch and David Morley, this title presents a case for an agenda to account for the role of the media in everyday life. |
| Synopsis: |
Pertti Alasuutari provides a state-of-the-art summary of the field of audience research. With contributions from Ann Gray, Joke Hermes, John Tulloch and David Morley, a case is presented for a new agenda to account for the role of the media in everyday life. |
| Publication: |
UK |
| Imprint: |
SAGE Publications Ltd |
| Returns: |
Non-returnable |
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