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Item Details
| Title:
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RESEARCHING AUDIENCES
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| By: |
Catherine Murray, Kim Schroder, Kirsten Drotner |
| Format: |
Electronic book text |
| List price:
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£19.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1849663815 |
| ISBN 13: |
9781849663816 |
| Publisher: |
BLOOMSBURY PUBLISHING PLC (DIGITAL) |
| Pub. date: |
27 June, 2003 |
| Description: |
Researching Audiences is a practical hands-on guide to the main types of empirical fieldwork that have established themselves in academic, policy and commercial research. It will help you explore what audience members do with the media, how they make sense of it, and how it may influence social affairs from the micro to the macro level. |
| Publication: |
UK |
| Imprint: |
Bloomsbury Academic |
| Returns: |
Non-returnable |
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