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Item Details
Title: HOW CREATIVITY IS CHANGING CHINA
By: Li Wuwei, Michael Keane
Format: Paperback

List price: £25.99
Our price: £23.39
Discount:
10% off
You save: £2.60
ISBN 10: 1849666164
ISBN 13: 9781849666169
Availability: Usually dispatched within 1-3 weeks.
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Stock: Currently 0 available
Publisher: BLOOMSBURY PUBLISHING PLC
Pub. date: 30 September, 2011
Pages: 160
Description: This book considers the significance of creative industries on China's economy and society within the framework of international and domestic challenges facing China. Moving from 'Made in China to 'Created in China' will have a profound impact on the whole world.
Synopsis: The question Professor Li Wuwei investigates is not 'whether' creativity is changing China - but 'how' creativity is changing China. The outcome will have a profound impact on how China develops and its economic role in the world. Creative industries maintain and protect historical and cultural heritage, improve cultural capital, and foster communities as well as individual creativity. This leads to the improvement of cultural assets of cities, the establishment of city brands and identity, the promotion of the creative economy, and overall economic and social development. In this context, creativity is changing China forever.
Publication: UK
Imprint: Bloomsbury Academic
Returns: Returnable
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