HANDBOOK OF ISLAMIC MARKETING by Ozlem Sandikci (Editor), Gillian Rice (Editor) ( 9781849800136 )

Item Details

Title:

HANDBOOK OF ISLAMIC MARKETING

By:

Ozlem Sandikci (Editor), Gillian Rice (Editor)

Format:

Hardback

List price:	£197.00
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ISBN 10:

1849800138

ISBN 13:

9781849800136

Publisher:

EDWARD ELGAR PUBLISHING LTD

Pub. date:

30 September, 2011

Series:

Research Handbooks in Business and Management Series

Pages:

544

Description:

The Handbook of Islamic Marketing provides state-of-the-art scholarship on the intersection of Islam, consumption and marketing and lays out an agenda for future research.

Synopsis:

The Handbook of Islamic Marketing provides state-of-the-art scholarship on the intersection of Islam, consumption and marketing and lays out an agenda for future research.The topics covered by eminent contributors from around the world range from fashion and food consumption practices of Muslims to retailing, digital marketing, advertising, corporate social responsibility and nation branding in the context of Muslim marketplaces. The essays offer new insights into the relationship between morality, consumption and marketing practices and discuss the implications of politics and globalization for Islamic markets.This comprehensive Handbook provides an essential introduction to the newly emerging field of Islamic marketing. It is invaluable for researchers and students in international marketing who are interested in the intersection of Islam and marketing as well as those from anthropology and sociology studying Muslim consumers and businesses. The book also supplies vital knowledge for Muslim and non-Muslim business leaders generating commerce in Islamic communities.

Publication:

Imprint:

Edward Elgar Publishing Ltd

Returns:

Returnable

Some other items by this author:

HANDBOOK OF ISLAMIC MARKETING

HANDBOOK OF ISLAMIC MARKETING (PB)

ISLAM, MARKETING AND CONSUMPTION