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Item Details
| Title:
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BRANDS AND BRANDING GEOGRAPHIES
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| By: |
Andy Pike (Editor) |
| Format: |
Hardback |
| List price:
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£131.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1849801592 |
| ISBN 13: |
9781849801591 |
| Publisher: |
EDWARD ELGAR PUBLISHING LTD |
| Pub. date: |
1 August, 2011 |
| Pages: |
384 |
| Description: |
Despite overstated claims of their `global' homogeneity, ubiquity and contribution to `flattening' spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference point for the emergent area of brand and branding geographies in a multi-disciplinary and international context. |
| Synopsis: |
Despite overstated claims of their `global' homogeneity, ubiquity and contribution to `flattening' spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference point for the emergent area of brand and branding geographies in a multi-disciplinary and international context. The eminent contributors, leaders in their respective fields, present critical reflections and synthesis of a range of conceptual and theoretical frameworks and methodological approaches, incorporating market research, oral history, discourse and visual analyses. They reflect upon the politics and limits of brand and branding geographies and map out future research directions. The book will prove a fascinating and illuminating read for academics, researchers, students, practitioners and policy-makers focusing on the spatial dimensions of brands and branding. |
| Publication: |
UK |
| Imprint: |
Edward Elgar Publishing Ltd |
| Returns: |
Returnable |
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