PRICELESS by William Poundstone ( 9781851688296 ) - Books & Audio Books at Pickabook.co.uk

Item Details

Title:

PRICELESS
THE HIDDEN PSYCHOLOGY OF VALUE

By:

William Poundstone

Format:

Paperback

List price:

£11.99

Our price:

£8.75

Discount:

27% off

You save:

£3.24

ISBN 10:

1851688293

ISBN 13:

9781851688296

Availability:

Usually dispatched within 1-2 days.

Delivery rates

Stock:

Currently 2 available

Publisher:

ONEWORLD PUBLICATIONS

Pub. date:

1 June, 2011

Pages:

352

Description:

Revealing how everday pricing manipulates us.

Synopsis:

In Priceless, bestselling author William Poundstone reveals the hidden psychology of value and explores how we react to the most pervasive persuader of all: price. Charting the burgeoning growth of price-consultants who advise retailers from Nike to Nokia, Poundstone shows how behavioural decision theory has revolutionised the pricing strategies of major corporations. Informed by fascinating behavioural experiments and packed with real-life examples, Priceless explains why prices are so important, and the tricks that companies use to sell their goods. It will prove indispensable to anyone who buys, sells, or negotiates.

Publication:

Imprint:

Oneworld Publications

Returns:

Returnable

Some other items by this author:

ARE YOU SMART ENOUGH TO WORK AT GOOGLE?

ARE YOU SMART ENOUGH TO WORK AT GOOGLE? (PB)