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Item Details
| Title:
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HOW THEY STARTED: GLOBAL BRANDS
HOW 21 GOOD IDEAS BECAME GREAT GLOBAL BUSINESSES |
| By: |
David Lester, David Lester (Editor) |
| Format: |
Paperback |
| List price:
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£12.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1854584472 |
| ISBN 13: |
9781854584472 |
| Publisher: |
CRIMSON PUBLISHING |
| Pub. date: |
15 October, 2008 |
| Edition: |
Global brands ed |
| Pages: |
224 |
| Description: |
Profiling 21 hugely successful global brands, this book explores how they came to have such international prominence. From Adidas to Sony, spanning four continents, these inspiring profiles uncover the remarkable stories behind well-known brands. |
| Synopsis: |
Lots of us have ideas we think would make great businesses. Most of us never do anything with those ideas. But for those that do, a world of opportunity awaits them. This book is about 21 people who acted on their idea, made the first steps to start their business and subsequently went on to turn it into a global brand. From Adidas and Apple to Sony and Swatch, we reveal how some of the world's biggest international businesses got of the ground, and those very first steps taken by their founders. How soon after they started did they venture overseas? Following on from the hugely successful How They Started, this next volume How They Started: Global Brands Edition takes the question one step further and asks `How do you turn an idea in to a global business?' |
| Publication: |
UK |
| Imprint: |
Crimson Publishing |
| Returns: |
Returnable |
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