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Item Details
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| Title:
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GUERRILLA ADVERTISING
UNCONVENTIONAL BRAND COMMUNICATION |
| By: |
Gavin Lucas, Mike Dorrian, Ty Montague (Foreword) |
| Format: |
Paperback |
| List price:
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£25.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1856694704 |
| ISBN 13: |
9781856694704 |
| Publisher: |
LAURENCE KING PUBLISHING |
| Pub. date: |
16 June, 2006 |
| Pages: |
192 |
| Description: |
Shows international examples of the varied and inventive tactics that are being used by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. |
| Synopsis: |
This book shows the best international examples of the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. Over 70 international campaigns are featured/grouped according to their approach: Stunts, Street Propaganda, Sneaky Tactics, Site-specific campaigns and Multi-fronted attacks. |
| Illustrations: |
300 col illus |
| Publication: |
UK |
| Imprint: |
Laurence King Publishing |
| Returns: |
Returnable |
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