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Item Details
| Title:
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HEALTH SERVICE PUBLIC RELATIONS
A GUIDE TO GOOD PRACTICE |
| By: |
Roger Silver |
| Format: |
Paperback |
| List price:
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£39.99 |
| Our price: |
£35.99 |
| Discount: |
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| You save:
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£4.00 |
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| ISBN 10: |
1857750284 |
| ISBN 13: |
9781857750287 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
21 February, 1995 |
| Pages: |
200 |
| Description: |
Health service reform, accountability and market forces have meant that managers and health professionals must communicate effectively, both internally and externally. This is a guide to the practical skills needed when communicating with patients, staff, the public, opinion leaders and the media. |
| Synopsis: |
The first edition of this book was published at a time when the health service was less sensitive to its reputation and the effect this had on public confidence. Since then, health service reform, accountability and market forces have meant that all directors, managers, doctors and health professionals must communicate effectively, both internally and externally. This book, revised in the light of these changes, is a guide to the practical skills needed when communicating with patients, staff, the general public, opinion leaders, press, radio and television. |
| Publication: |
UK |
| Imprint: |
Radcliffe Publishing Ltd |
| Returns: |
Returnable |
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