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Item Details
Title: MYTH OF MARKET SHARE: WHY MARKET SHARE IS THE FOOL'S GOLD OF BUSI
WHY MARKET SHARE IS THE FOOL'S GOLD OF BUSINESS & HOW TO RETHINK YOUR STRATEGY TO FOCUS ON PROFITS
By: Richard Miniter
Format: Paperback

List price: £12.99


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ISBN 10: 1857883276
ISBN 13: 9781857883275
Publisher: HODDER & STOUGHTON GENERAL DIVISION
Pub. date: 31 October, 2002
Pages: 206
Description: This work seeks to demolish the cult of size and the myth of market share and offers a serious and highly relevant alternative in today's economic climate - profit leadership - where the corporation should be networked, focused and intensely profitable.
Synopsis: This work seeks to demolish the cult of size and the myth of market share and offers a serious and highly relevant alternative in today's economic climate - profit leadership - where the corporation should be networked, focused and intensely profitable.
Publication: UK
Imprint: Nicholas Brealey Publishing
Returns: Returnable
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