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Item Details
| Title:
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THE THIRD SCREEN
MARKETING TO YOUR CUSTOMERS IN A WORLD GONE MOBILE |
| By: |
Chuck Martin |
| Format: |
Electronic book text |
| List price:
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£14.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
185788907X |
| ISBN 13: |
9781857889079 |
| Publisher: |
NICHOLAS BREALEY PUBLISHING |
| Pub. date: |
30 March, 2011 |
| Pages: |
230 |
| Description: |
Expert, cutting edge information for marketing to the generation of shoppers who purchase goods and services on cellphones and tablets. |
| Synopsis: |
Chuck Martin takes readers on a journey from the creation of the first screen to the revolutionary third. Martin describes the cultural and social changes incurred by the first screen (the television) and the second screen (the personal computer), opening up his discussion of how the third screen-the mobile device-is redefining the role of the consumer. |
| Publication: |
UK |
| Imprint: |
Nicholas Brealey Publishing |
| Returns: |
Non-returnable |
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