IMAGINING SCOTLAND by John R. Gold, Ms. Margaret M. Gold ( 9781859280591 )

Item Details

Title:

IMAGINING SCOTLAND
TRADITION, REPRESENTATION AND PROMOTION IN SCOTTISH TOURISM SINCE 1750

By:

Format:

Hardback

List price:	£110.00
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ISBN 10:

1859280595

ISBN 13:

9781859280591

Publisher:

TAYLOR & FRANCIS LTD

Pub. date:

16 November, 1995

Pages:

248

Description:

This illustrated text looks at the portrayal of Scotland in tourist promotional literature from the mid-18th century to the present day, with illustrations drawn from many parts of continental Europe and North America.

Synopsis:

Every year, thousands of tourists are drawn to Scotland by images of pipers and fairy-tale castles, Highland games and haggis, misty glens and heather, and, despite widespread disparagement, that imagery is still as carefully nurtured by indigenous tourist agencies as by the international tourist industry. This illustrated text looks at the portrayal of Scotland in tourist promotional literature from the mid-eighteenth century to the present day, with illustrations drawn from many parts of continental Europe and North America. After providing an analytical framework for the interpretation of tourist promotional imagery, the early chapters focus on the all-important creation of the Highland myth through the reports of eighteenth and nineteenth century travellers, its enhancement as tourism grew from 1850 onwards - completely belying the contemporary reality of the Highland clearances - and its apotheosis in the film-maker's art. Subsequent chapters turn to the selling of urban Scotland, looking at the long-standing marketing of Edinburgh and more recent attempts to sell Glasgow as a cultural centre.

Illustrations:

Includes 26 b&w illustrations

Publication:

Imprint:

Scolar Press

Returns:

Returnable

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