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Item Details
Title: CHARITY MARKETING
DELIVERING INCOME, SERVICES AND CAMPAIGNS
By: Ian Bruce
Format: Paperback

List price: £32.95


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 1860724590
ISBN 13: 9781860724596
Publisher: ICSA PUBLISHING LTD
Pub. date: 1 June, 2011
Edition: 2nd Revised edition
Pages: 288
Description: Charity Marketing is well-established as the market leading guide to developing successful services, campaigns and fundraisers, using tried and tested marketing techniques.
Synopsis: This inspirational book explains how using marketing principles to underpin every aspect of activity can transform how not-for-profit organisations to meet need and achieve their objectives. Importantly it describes how commercial marketing concepts and theory, adapted to suit not-for-profit organisations, have a fundamental contribution to make to the quality, design and features of services as well as fundraising and campaigning.
Publication: UK
Imprint: ICSA Publishing Ltd
Returns: Returnable
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