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Item Details
Title:
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CHARITY MARKETING
DELIVERING INCOME, SERVICES AND CAMPAIGNS |
By: |
Ian Bruce |
Format: |
Paperback |
List price:
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£32.95 |
We currently do not stock this item, please contact the publisher directly for
further information.
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ISBN 10: |
1860724590 |
ISBN 13: |
9781860724596 |
Publisher: |
ICSA PUBLISHING LTD |
Pub. date: |
1 June, 2011 |
Edition: |
2nd Revised edition |
Pages: |
288 |
Description: |
Charity Marketing is well-established as the market leading guide to developing successful services, campaigns and fundraisers, using tried and tested marketing techniques. |
Synopsis: |
This inspirational book explains how using marketing principles to underpin every aspect of activity can transform how not-for-profit organisations to meet need and achieve their objectives. Importantly it describes how commercial marketing concepts and theory, adapted to suit not-for-profit organisations, have a fundamental contribution to make to the quality, design and features of services as well as fundraising and campaigning. |
Publication: |
UK |
Imprint: |
ICSA Publishing Ltd |
Returns: |
Returnable |
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Ramadan and Eid al-Fitr
A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
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