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Item Details
| Title:
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DIRECT MARKETING IN IRELAND
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| By: |
Mary Lawlor (Editor), John Keane (Editor) |
| Format: |
Paperback |
| List price:
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£35.00 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1860760929 |
| ISBN 13: |
9781860760921 |
| Publisher: |
OAK TREE PRESS |
| Pages: |
680 |
| Description: |
Addresses marketing approach to business in an Irish context. With contributions from over 40 practitioners and academics, it provides an overview of the tools and techniques required for successful direct marketing strategies. |
| Synopsis: |
Providing an overview of the tools and techniques required for successful direct marketing strategies in an Irish context, this text covers such topics as: customer acquisition and retention; market research; campaign management and budgeting; branding and pricing strategy; the Internet and selling technologies; customer care; and database management. |
| Publication: |
Ireland |
| Imprint: |
Oak Tree Press |
| Returns: |
Non-returnable |
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