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Item Details
| Title:
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ENTREPRENEURISM: A PHILOSOPHY AND A SENSIBLE ALTERNATIVE FOR THE MARKET ECONOMY
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| By: |
Raymond W. Y. Kao, Kenneth R. Kao, Rowland R. Kao |
| Format: |
Hardback |
| List price:
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£72.00 |
| Our price: |
£64.80 |
| Discount: |
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| You save:
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£7.20 |
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| ISBN 10: |
1860943128 |
| ISBN 13: |
9781860943126 |
| Availability: |
Reprinting. This item may be subject to delays or cancellation.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
IMPERIAL COLLEGE PRESS |
| Pub. date: |
11 December, 2002 |
| Pages: |
496 |
| Description: |
A study of entrepreneurism, offering concise definitions of "entrepreneurship" and "entrepreneur" for education and application within the framework of the market economy. It seeks to point the way toward balancing the short-term need for survival with the long-term need for sustainable growth. |
| Synopsis: |
Contrary to traditional belief, entrepreneurism is not just about making money, nor is it merely about starting up a venture or owning a small business - it is a way of life, applicable to all human economic activities. Living on a planet with finite resources, humanity is sustainable only if there is constant pursuit of innovation and creativity, not just for personal gain but also for the common good.This book provides concise definitions of `entrepreneurism', `entrepreneurship', `entrepreneur' and `entrepreneurial' for education and application within the framework of the market economy; acts as a signpost pointing the way toward balancing the short-term need for survival with the long-term need for sustainable growth; and serves as a philosophical beacon that will guide individuals, particularly, business leaders, toward actions in the interest of humanity. |
| Publication: |
UK |
| Imprint: |
Imperial College Press |
| Returns: |
Returnable |
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