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Item Details
| Title:
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ECONOMICS IN A BUSINESS CONTEXT
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| By: |
Alan Neale, Sukhdev Johal, Colin Haslam |
| Format: |
Paperback |
| List price:
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£79.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1861524005 |
| ISBN 13: |
9781861524003 |
| Publisher: |
CENGAGE LEARNING EMEA |
| Pub. date: |
9 December, 1999 |
| Edition: |
3rd edition |
| Pages: |
352 |
| Description: |
Contextualising business policy in its economic, institutional and political environment, this text shows students how to use financial analysis as a strategic tool. It employs a value-added accounting framework to describe how modern businesses compete in an international context and highlight the factors that influence company performance. |
| Synopsis: |
Contextualising business policy in its economic, institutional and political environment, this practical text shows students how to use financial analysis as a strategic tool. The authors employ a value-added accounting framework to describe how modern businesses compete in an international context and highlight the factors that influence company performance. Case examples including Microsoft & Intel; Shell, Brent Spar & Nigerian Oil; the pharmaceuticals sector and pension provision are used in each chapter, to bring together different themes and theories. |
| Publication: |
UK |
| Imprint: |
Cengage Learning EMEA |
| Returns: |
Returnable |
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