INTERNATIONAL E-BUSINESS MARKETING by Jim Bell, Richard Fletcher, Rob McNaughton ( 9781861529459 )

Item Details

Title:

INTERNATIONAL E-BUSINESS MARKETING

By:

Jim Bell, Richard Fletcher, Rob McNaughton

Format:

Paperback

List price:

£86.99

Our price:

£82.64

Discount:

5% off

You save:

£4.35

ISBN 10:

1861529457

ISBN 13:

9781861529459

Availability:

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Stock:

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Publisher:

CENGAGE LEARNING EMEA

Pub. date:

27 April, 2004

Pages:

352

Description:

Few years ago small and medium enterprises would have needed to invest significantly to contemplate moving out of their domestic environment into the global arena. The advent of the Internet has changed all that. This book focuses on Global Marketing in the Internet age.

Synopsis:

Ten years ago small and medium enterprises would have needed to invest significantly to contemplate moving out of their domestic environment into the global arena. The advent of the Internet has changed all that. International E-Business Marketing focuses on Global Marketing in the Internet age. It examines in detail the characteristics of E-business are likely to apply in the international domain including the constraints imposed by both the medium and the environment. It also explores what changes may be necessary to firm's current E-business activities when their focus is on the global as opposed to being primarily on the domestic market.

Publication:

Imprint:

Cengage Learning EMEA

Returns:

Returnable

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