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Item Details
| Title:
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THE ESSENCE OF CORPORATE STRATEGY
THEORY FOR MODERN DECISION MAKING |
| By: |
Jeremy Davis, Timothy Devinney |
| Format: |
Paperback |
| List price:
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£36.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1864483008 |
| ISBN 13: |
9781864483000 |
| Publisher: |
ALLEN & UNWIN |
| Pub. date: |
1 September, 1997 |
| Pages: |
376 |
| Description: |
Drawing on international research, case studies and literature, this text covers operations, marketing, finance and organizational behaviour. |
| Synopsis: |
Corporate strategy is no one study. It draws on the insights of psychology, economics, finance, organisational behaviour and operational planning. From these strands, Professors Devinney and Davis have distilled the essence of corporate strategy, and articulated that essence in the most direct way its complexity allows. Devinney and Davis examine the necessary components of corporate strategy: the philosophy of corporate strategy decision making belief systems and culture time and innovation capacity and cost position strategic market segmentation vertical and horizontal integration strategic rivalry Beyond that The Essence Of Corporate Strategy offers a remarkable breadth of analysis, combining Devinney's rigorous interdisciplinary approach to theory with Davis's decades of boardroom experience. The result is a book which intergrates the latest thinking on corporate strategy in a practical, immediate way. In recent times, there have been simplistic texts, idiosyncratic monographs and variable collections on corporate straegy. This innovative book is a holistic, comprehensive and applied expression |
| Publication: |
Australia |
| Imprint: |
Allen & Unwin |
| Returns: |
Returnable |
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