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Item Details
Title:
MARKETING COMMUNICATIONS IN THE PHARMACEUTICAL INDUSTRY
By:
Peter Holden, Andrew Stevens, James Raftery
Format:
Hardback
List price:
£185.00
Our price:
£166.50
Discount:
10
% off
You save:
£18.50
ISBN 10:
1870905385
ISBN 13:
9781870905381
Availability:
Usually dispatched within 1-3 weeks.
Delivery rates
Stock:
Currently
0
available
Publisher:
TAYLOR & FRANCIS LTD
Pub. date:
1 May, 1992
Pages:
714
Description:
Specialists drawn from industry, agency and academia explain the role of the various elements in the marketing communications process, and show how a reassessment of the marketing mix can result in a positive response to challenges imposed by a changing commercial environment.
Synopsis:
Specialists drawn from industry, agency and academia explain the role of the various elements in the marketing communications process, and show how a reassessment of the marketing mix can result in a positive response to challenges imposed by a changing commercial environment. The pharmaceutical industry is often used as the model to illustrate proven techniques and creative innovation in marketing; although primarily intended for all those involved in the pharmaceutical, healthcare and allied industries, the book should be of interest to a much wider readership.
Illustrations:
15ill.
Publication:
UK
Imprint:
Radcliffe Publishing Ltd
Returns:
Returnable
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