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Item Details
Title: SELLING THE DREAM
THE ART OF EARLY NEW ZEALAND TOURISM
By: Peter Alsop, Gary Stewart, Dave Bamford
Format: Hardback

List price: £94.95


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ISBN 10: 1877517771
ISBN 13: 9781877517778
Publisher: POTTON & BURTON
Pub. date: 1 September, 2012
Pages: 408
Synopsis: Selling the Dream is a stunning new book that celebrates the posters, brochures and magazines that were used to promote New Zealand tourism before 1960. In recent years New Zealand tourism posters and ephemera have become extremely collectable, as people have realised what an enormous contribution this visual material has made to our art and design story, and to shaping out national identity. This book is the first serious survey of this material, presented in a large-format, 400 page book, with over 1000 remarkable images. Much of the material presented in Selling the Dream is from private collections, and has not been published since its initial use. Accompanying the illustrations are a series of short essays that explore and explain the context and history of tourism publicity. This is a very significant book about New Zealand culture, a feel-good experience that will not only let the reader reminisce about this wonderful country, but also inspire them to plan their next adventure.
Illustrations: Illustrated throughout
Publication: New Zealand
Imprint: Potton & Burton
Returns: Non-returnable
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