SECRET FORMULAS OF THE WIZARD OF ADS by Roy H. Williams ( 9781885167392 )

Item Details

Title:

SECRET FORMULAS OF THE WIZARD OF ADS
TURNING PAUPERS INTO PRINCES AND LEAD INTO GOLD

By:

Roy H. Williams

Format:

Paperback

List price:

£12.99

Our price:

£9.48

Discount:

27% off

You save:

£3.51

ISBN 10:

1885167393

ISBN 13:

9781885167392

Availability:

Reprinting. This item may be subject to delays or cancellation.

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Stock:

Currently 0 available

Publisher:

BARD PRESS

Pub. date:

10 August, 1999

Pages:

224

Description:

People love this straight-talking ad-man from Texas and his powerful stories that shed light on advertising, marketing and success.

Synopsis:

In 100 chapters full of wit, wisdom and uncommon good sense, Secret Formulas of the Wizard of Ads conjures up more of the Wizard's provicative observations on advertising, business, and life that won The Wizard of Ads last year's Business book of the Year Award - only this time the book has nuts, bolts, and even more bite! The Wizard's secret formula will sho you: How to find a champion to sell your ideas Why targeting your market can be a big mistake How to get customers to remember you Why bankers think backwards How to write miraculous ads Why the brain contains 100,000 new worlds How to hire wisely and fire compassionately How success can send you to the poor house How to remember what's really important in life

Publication:

Imprint:

Bard Press

Returns:

Returnable

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