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Item Details
| Title:
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MARKETING
HOW TO CONNECT WITH CUSTOMERS TO GENERATE CASHFLOW |
| By: |
Nigel Nicholson (Editor), Tim Ambler (Editor) |
| Format: |
Paperback |
| List price:
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£8.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1903091330 |
| ISBN 13: |
9781903091333 |
| Publisher: |
FORMAT PUBLISHING LTD |
| Pub. date: |
31 January, 2007 |
| Series: |
Decision Makers S. |
| Pages: |
96 |
| Synopsis: |
We can view marketing as the primary activity that brings money into the business, making it a priority for every decision maker. But all too often, marketing is seen as a supporting business function, disconnected from 'real' work. 'Marketing' strips away the mystery around this crucial topic and offers new perspectives that are essential for today's business. It will help you plan and run marketing campaigns that create customer relationships, build brand equity and bring real, measurable business benefit. This book covers: * understanding markets and market segments * enhancing customer relationships * building and measuring brand equity * the planning and execution of marketing campaigns * measuring the impact of marketing. Featuring real-world examples, a clear modular structure and pointers to further reading. |
| Illustrations: |
illustrations, figures, tables |
| Publication: |
UK |
| Imprint: |
Format Publishing Ltd |
| Returns: |
Returnable |
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