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Item Details
| Title:
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THE CULT OF THE LUXURY BRAND
INSIDE ASIA'S LOVE AFFAIR WITH LUXURY |
| By: |
Paul Husband, Radha Chadha |
| Format: |
Electronic book text |
| List price:
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£26.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1904838294 |
| ISBN 13: |
9781904838296 |
| Publisher: |
HODDER & STOUGHTON GENERAL DIVISION |
| Pub. date: |
7 December, 2010 |
| Edition: |
Digital original |
| Description: |
The first book to explore how and why an amazing "luxeplosion" is rocking Asia. |
| Synopsis: |
With Hong Kong boasting more Gucci and Hermas stores than New York or Paris, and 94% of young women in Tokyo owners of a Louis Vuitton bag, the Asian consumer is a new target for brand-creation. TheCult of the Luxury Brand illuminates the mysterious inner workings of Asia's love affair with luxury for business professionals and intrigued consumers alike. |
| Publication: |
UK |
| Imprint: |
Nicholas Brealey International |
| Returns: |
Non-returnable |
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