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Item Details
| Title:
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MAKE POVERTY BUSINESS
INCREASE PROFITS AND REDUCE RISKS BY ENGAGING WITH THE POOR |
| By: |
Craig Wilson, Peter Wilson |
| Format: |
Electronic book text |
| List price:
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£21.95 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1907643036 |
| ISBN 13: |
9781907643033 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
1 November, 2006 |
| Pages: |
190 |
| Description: |
Aims to redesign, redefine and reinvigorate working with the world's poor by focusing on numerous low-risk, low-cost recommendations on how business can interact with and positively influence the lives of the poor. This book takes a strategic stance on the ways in which a multinational company can strategically engage with the problem of poverty. |
| Synopsis: |
Poor people in developing countries could make excellent suppliers, employees and customers but are often ignored by major businesses. This omission leads to increased risk, higher costs and lower sales. Meanwhile, businesses are asked by governments and poverty activists to do more for economic development, but their exhortations are rarely based on a proper business case. Make Poverty Business bridges the gap by constructing a rigorous profit-making argument for multinational corporations to do more business with the poor. It takes economic development out of the corporate social responsibility ghetto and places it firmly in the core business interests of the corporation, and argues that to see the poor only as potential consumers at the bottom of the pyramid (BOP) misses half of the story. Make Poverty Business examines the successes, failures and missed opportunities of a wide range of global companies including Wal-Mart, BP, Unilever, Shell and HSBC when dealing with the poor and with development advocates in the media, NGOs, governments and international organisations. It includes a discussion on how to use a poverty perspective to provoke profitable innovation - not only to create new products and services but also to find new sources of competitive advantage in the supply chain and to develop more sustainable, lower-cost business models in developing countries. Make Poverty Business will be essential reading for international business managers seeking to increase profits and decrease risks in developing countries, development advocates who seek to harness the profit motive to achieve reductions in poverty, and academics looking for practical strategies on how business can implement BOP initiatives in developing countries. |
| Publication: |
UK |
| Imprint: |
Greenleaf Publishing |
| Returns: |
Non-returnable |
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