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Item Details
| Title:
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IN SEARCH OF CONGRUENCE - AND SUCCESS IN SELLING
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| By: |
Kieran Maloney, Barrie Smith |
| Format: |
Electronic book text |
| List price:
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£4.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1908746521 |
| ISBN 13: |
9781908746528 |
| Publisher: |
PANOMA PRESS |
| Pub. date: |
5 September, 2012 |
| Pages: |
133 |
| Description: |
Congruence is when the buyer and seller are aligned and the sale is made. In this book the experience of a successful sales professional joins with the insight of a business psychology practitioner in a unique combination, outlining how the principles of effective successful selling have evolved for the true sales professional to make their own. |
| Synopsis: |
Congruence is the point at which the buyer and seller are aligned and the sale is made. In this pragmatic book the experience of a successful sales professional is coupled with the insight of a business psychology practitioner in a unique combination. Together they outline how the principles of effective successful selling have evolved during four distinct chronological eras. These principles, founded on their model of Behaviour, Attitude, Skill and Knowledge, are developed to encompass the changing requirements of the customer during the four eras. Underpinning this approach is the informal research that empowered the authors to develop an understanding of the Customer Buying Process - and subsequently to share this with sales professionals in sales teams and contact centres both nationally and internationally. The relaxed style of this book makes for an easy read but, throughout, there are ideas and suggestions that the true sales professional can make their own. |
| Publication: |
UK |
| Imprint: |
Anoma Press |
| Returns: |
Non-returnable |
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