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Item Details
| Title:
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MARKETING IN FOOD, HOSPITALITY, TOURISM AND EVENTS
A CRITICAL APPROACH |
| By: |
Richard Tresidder, Craig Hirst |
| Format: |
Electronic book text |
| List price:
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£41.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1908999268 |
| ISBN 13: |
9781908999269 |
| Publisher: |
GOODFELLOW PUBLISHERS LIMITED |
| Pub. date: |
31 May, 2012 |
| Pages: |
256 |
| Description: |
A unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality Industries. It takes the reader through a logical and critical examination of key marketing debates, theories and approaches to encourage readers to explore their own thoughts, ideas and opinions. |
| Synopsis: |
Marketing in Food, Hospitality, Tourism and Events: A Critical Approach provides a unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality Industries.Targeted at final year undergraduate students and master's level post-graduate, it takes the reader through a logical and critical examination of key marketing debates, theories and approaches and encourages readers to explore their own thoughts, ideas and opinions. It analyses areas such as consumer behaviour, power relations, sustainability, ethics, power, and semiotics and offers a contemporary examination of these industry sectors with experiential aspects of marketing and productive consumption playing an important role throughout. |
| Illustrations: |
40 Figures |
| Publication: |
UK |
| Imprint: |
Goodfellow Publishers Limited |
| Returns: |
Non-returnable |
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