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Item Details
Title: MANAGING NETWORKS IN INTERNATIONAL BUSINESS
By: Mats Forsgren, Jan Johnson
Format: Hardback

List price: £47.99
Our price: £43.19
Discount:
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ISBN 10: 2881245056
ISBN 13: 9782881245053
Availability: Usually dispatched within 1-3 weeks.
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Publisher: TAYLOR & FRANCIS LTD
Pub. date: 14 January, 1992
Series: International Studies in Global Change Vol. 2
Pages: 276
Description: Intended for those interested in business, international business and marketing, this book offers a different approach to the study of international business networking: through interpretation, learning by doing, and trust and co-operation in the international business community.
Synopsis: The book introduces a unique and innovative perspective for the study of international business networking. In contrast to the standard construction of models for optimal strategic decision-making, the essays in this book emphasise interpretation, learning by doing, trust and co-operation in the international business community. The editors focus upon business relationships within and between firms as well as the importance of middle management in the international arena.
Illustrations: black & white illustrations
Publication: UK
Imprint: Routledge
Returns: Returnable
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