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Item Details
Title: FEAR OF PERSUASION
NEW PERSPECTIVE ON ADVERTISING AND REGULATION
By: John E. Calfee, James K. Glassman (Foreword)
Format: Paperback

List price: £15.95


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 2940124027
ISBN 13: 9782940124022
Publisher: AEI PRESS
Pages: 125
Description: Should consumers fear advertising? This study argues that the answer is no, and that advertising's role is in promoting competition and reducing prices. These are conclusions drawn from an analysis of economic evidence from around the world.
Illustrations: Illustrations
Publication: US
Imprint: AEI Press
Returns: Non-returnable
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