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Item Details
| Title:
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KISS & SELL: WRITING FOR ADVERTISING
(REDESIGNED & REKISSED) |
| By: |
Robert Sawyer |
| Format: |
Paperback |
| List price:
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£37.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
2940373469 |
| ISBN 13: |
9782940373468 |
| Publisher: |
BLOOMSBURY PUBLISHING PLC |
| Pub. date: |
1 March, 2006 |
| Pages: |
184 |
| Description: |
An exploration of various aspects of copywriting. It discusses different subjects and media, from print and broadcast to interactive media, as well as tactics and strategies employed by copywriters. It helps students as well as professionals to distinguish between their tastes or preferences and an objective or critical reading of the examples. |
| Synopsis: |
"Kiss & Sell: Writing for Advertising (Redesigned & Rekissed)" is an exploration of all aspects of copywriting. The book discusses different subjects and media, from print and broadcast to interactive media, as well as tactics and strategies employed by copywriters. The text is supported by insightful interviews with leading practitioners and a wide variety of some of the most successful advertising copy ever produced. "Kiss & Sell" does not judge the work it uses to illustrate its various points. There are no right and wrong examples. Instead, the book helps students as well as professionals to distinguish between their tastes or preferences and an objective or critical reading of the examples. |
| Illustrations: |
Illustrations (some col.) |
| Publication: |
Switzerland |
| Imprint: |
AVA Publishing SA |
| Returns: |
Returnable |
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