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Item Details
| Title:
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VISUAL RESEARCH
AN INTRODUCTION TO RESEARCH METHODOLOGIES IN GRAPHIC DESIGN |
| By: |
Ian Noble, Russell Bestley |
| Format: |
Electronic book text |
| List price:
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£36.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
2940447268 |
| ISBN 13: |
9782940447268 |
| Publisher: |
BLOOMSBURY PUBLISHING PLC |
| Pub. date: |
24 October, 2011 |
| Edition: |
2nd Revised edition |
| Series: |
Required Reading Range |
| Pages: |
224 |
| Synopsis: |
Visual Research: An Introduction to Research Methodologies in Graphic Design (second edition) is a guide to the practice of researching for graphic design projects. This book explains the key terms and theories that underlie design research; examining the importance of audience, communication theory, semiotics and semantics. It features a range of case studies that demonstrate how the use of rigorous research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process. This edition also includes 12 new international case studies, end of chapter exercises, a new chapter on Visual Grammar and a foreword by Ellen Lupton, an internationally renowned graphic designer, writer, curator and educator. |
| Illustrations: |
250 colour illus |
| Publication: |
Switzerland |
| Imprint: |
AVA Publishing SA |
| Returns: |
Non-returnable |
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