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Item Details
Title: INTERNATIONAL MARKETING STRATEGY
THE COUNTRY OF ORIGIN EFFECT ON DECISION-MAKING IN PRACTICE
By: Giovanna Pegan
Format: Paperback / softback

List price: £44.99
Our price: £39.37
Discount:
12.5% off
You save: £5.62
ISBN 10: 3030335909
ISBN 13: 9783030335908
Availability: Usually dispatched within 1-3 weeks.
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Stock: Currently 0 available
Publisher: SPRINGER NATURE SWITZERLAND AG
Pub. date: 6 December, 2020
Edition: 1st ed. 2020
Series: International Series in Advanced Management Studies
Pages: 188
Description: Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. It also addresses the challenges connected with utilizing the value of the country of origin by considering different entry modes and international marketing channels.
Illustrations: 13 Illustrations, color; 16 Illustrations, black and white; XIII, 188 p. 29 illus., 13 illus. in color.
Returns: Returnable
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