TOTAL REVENUE MANAGEMENT (TRM) by Marc Helmold ( 9783030469870 )

Item Details

Title:

TOTAL REVENUE MANAGEMENT (TRM)
CASE STUDIES, BEST PRACTICES AND INDUSTRY INSIGHTS

By:

Marc Helmold

Format:

Paperback / softback

List price:

£49.99

Our price:

£43.74

Discount:

12.5% off

You save:

£6.25

ISBN 10:

3030469875

ISBN 13:

9783030469870

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Stock:

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Publisher:

SPRINGER NATURE SWITZERLAND AG

Pub. date:

4 June, 2021

Edition:

1st ed. 2020

Series:

Management for Professionals

Pages:

191

Description:

This book explores total revenue management (TRM), an emerging concept in revenue management that incorporates existing principles and tools of revenue management across all profit streams.

Illustrations:

71 Tables, color; 76 Illustrations, color; 2 Illustrations, black and white; XXV, 191 p. 78 illus., 76 illus. in color.

Returns:

Returnable

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