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Item Details
| Title:
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POLITICAL PARTIES AND CAMPAIGNING IN AUSTRALIA
DATA, DIGITAL AND FIELD |
| By: |
Glenn Kefford |
| Format: |
Hardback |
| List price:
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£44.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
3030682331 |
| ISBN 13: |
9783030682330 |
| Publisher: |
SPRINGER NATURE SWITZERLAND AG |
| Pub. date: |
16 February, 2021 |
| Edition: |
1st ed. 2021 |
| Series: |
Political Campaigning and Communication |
| Pages: |
217 |
| Description: |
It explores how prevalent data-driven campaigning is, introduces an original theoretical framework to understand these practices, and demonstrates that there is a disconnect between what Australian voters think about these issues and the way that parties campaign in the 21st century. |
| Illustrations: |
20 Illustrations, color; 1 Illustrations, black and white; XVII, 217 p. 21 illus., 20 illus. in color. |
| Returns: |
Returnable |
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