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Item Details
| Title:
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THE LANGUAGE FACTOR IN INTERNATIONAL BUSINESS
NEW PERSPECTIVES ON RESEARCH, TEACHING AND PRACTICE |
| By: |
Sylvain Dieltjens (Editor), Paul Gillaerts (Editor), Priscilla Heynderickx (Editor) |
| Format: |
Paperback |
| List price:
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£71.10 |
| Our price: |
£63.99 |
| Discount: |
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| You save:
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£7.11 |
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| ISBN 10: |
3034310900 |
| ISBN 13: |
9783034310901 |
| Availability: |
This item will be printed on demand and will usually be dispatched within 10 days.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
PETER LANG AG, INTERNATIONALER VERLAG DER WISSENSCHAFTEN |
| Pub. date: |
21 March, 2012 |
| Series: |
Linguistic Insights 151 |
| Pages: |
320 |
| Description: |
Explores what the field of business communication has accomplished so far and where it is heading. In this book, the contributions deal with a wide spectrum of business settings, including leadership and management situations, gatekeeping encounters in a variety of organizations and through a range of media and cultures, and more. |
| Synopsis: |
This volume aims to explore what the field of business communication has accomplished so far and where it is heading. In addition to presenting new research, a number of the contributions included address the question of how business communication scholarship may be relevant to education and practice. While the multidimensional nature of the field does not allow a single answer to that question, the contributors generally agree that the 'language factor' in international business is an intriguing mix of communicative skills that are receiving increased attention across disciplines. The contributions deal with a wide spectrum of business settings, including leadership and management situations, gatekeeping encounters in a variety of organizations and through a range of media and cultures, oral interaction in the workplace, marketing and PR discourse, on-line communication, management, organizational and corporate communication, and, finally global aspects of integrated marketing communications.Methodologically, it includes a broad range of approaches, including work in discourse analysis and ethno-methodology, rhetoric and document design, intercultural pragmatics and writing studies, genre analysis, e-semantics and sociolinguistics. |
| Illustrations: |
Illustrations |
| Publication: |
Switzerland |
| Imprint: |
Peter Lang AG, Internationaler Verlag der Wissenschaften |
| Returns: |
Returnable |
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