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Item Details
Title: PACKAGING DESIGN
By: Chris van Uffelen
Format: Hardback

List price: £29.95
Our price: £21.86
Discount:
27% off
You save: £8.09
ISBN 10: 303768139X
ISBN 13: 9783037681398
Availability: Usually dispatched within 1-3 weeks.
 Delivery rates
Stock: Currently 0 available
Publisher: BRAUN PUBLISHING AG
Pub. date: 1 May, 2013
Pages: 272
Description: Product packaging is much more than just a kind of container made of glass, wood oder plastic protecting its contents: it is also the face of the product. Like the facade of a building, the package gives an impression of what lies behind it.
Synopsis: Product packaging has first of all to fulfill functional demands such as structural stability, air-tightness or air-permeability, information requirements and cost effectiveness. However, it is much more than just a kind of container made of glass, wood oder plastic protecting its contents: it is also the face of the product. Like the facade of a building, the package gives an impression of what lies behind it. Packaging is a crucial means to induce a consumer to try a product. Studies show that it has less than three seconds to grab the attention of the customer. Along with the classics of the age of mass-consumption, this title presents many examples of innovative contemporary solutions that are on a par with some of the packaging legends like the sculptural shape of a Coca-Cola bottle.
Illustrations: Illustrations (chiefly color)
Publication: Switzerland
Imprint: Braun Publishing AG
Returns: Returnable
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CONCRETE (HB)
CONTEMPORARY MUSEUMS (HB)
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LIGHT IN ARCHITECTURE (HB)
LINK IT! (HB)
LIVING IN STYLE (HB)
LIVING IN WOOD (HB)
LOW PRICE HOUSES (HB)
MALLS & DEPARTMENT STORES (HB)
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MASTERPIECES: PERFORMANCE ARCHITECTURE + DESIGN (HB)
MUNICH + BAVARIA - THE ARCHITECTURE GUIDE (PB)
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PALLETS 3.0. : REMODELED, REUSED, RECYCLED (HB)
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POSH & PROUD: INTERIOR DESIGN DELUXE (HB)
PRAGUE (PB)
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RESIDENTIAL ARCHITECTURE FOR SENIOR CITIZENS (HB)
REUSE ARCHITECTURE (HB)
ROUGH PAST MEETS NEW DESIGN (HB)
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SKYSCRAPERS (HB)
STATIONS (HB)
STREET FURNITURE (HB)
THE BEAUTY OF SPACE: LIVING IN MINIMAL STYLE (HB)
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