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Item Details
| Title:
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PERSUASIVE SIGNS
THE SEMIOTICS OF ADVERTISING |
| By: |
Ron Beasley, Marcel Danesi |
| Format: |
Electronic book text |
| List price:
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£55.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
3110888009 |
| ISBN 13: |
9783110888003 |
| Publisher: |
DE GRUYTER |
| Pub. date: |
1 January, 2002 |
| Series: |
Approaches to Applied Semiotics [AAS] 4 |
| Pages: |
193 |
| Synopsis: |
Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form. |
| US Grade: |
College Graduate Student |
| Illustrations: |
Num. tab.; 1 Illustrations, black and white |
| Publication: |
Germany |
| Imprint: |
De Gruyter Mouton |
| Returns: |
Non-returnable |
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