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Item Details
| Title:
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SOCIAL MEDIA MANAGEMENT
TECHNOLOGIES AND STRATEGIES FOR CREATING BUSINESS VALUE |
| Volume: |
2016 |
| By: |
Amy Van Looy |
| Format: |
Hardback |
| List price:
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£64.99 |
| Our price: |
£56.87 |
| Discount: |
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| You save:
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£8.12 |
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| ISBN 10: |
3319219898 |
| ISBN 13: |
9783319219899 |
| Availability: |
Usually dispatched within 3-5 days.
 Delivery
rates
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| Stock: |
Currently 4 available |
| Publisher: |
SPRINGER INTERNATIONAL PUBLISHING AG |
| Pub. date: |
15 September, 2015 |
| Series: |
Springer Texts in Business and Economics |
| Pages: |
250 |
| Description: |
Social Media Management |
| Synopsis: |
This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit from a comprehensive selection of current topics, including: tools, tactics and strategies for social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, e-recruiting, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues. |
| Illustrations: |
biography |
| Publication: |
Switzerland |
| Imprint: |
Springer International Publishing AG |
| Returns: |
Returnable |
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