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Item Details
| Title:
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MEDIA AND DIGITAL MANAGEMENT
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| By: |
Eli M. Noam |
| Format: |
Hardback |
| List price:
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£89.99 |
| Our price: |
£78.74 |
| Discount: |
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| You save:
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£11.25 |
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| ISBN 10: |
3319713450 |
| ISBN 13: |
9783319713458 |
| Availability: |
Usually dispatched within 3-5 days.
 Delivery
rates
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| Stock: |
Currently 2 available |
| Publisher: |
SPRINGER INTERNATIONAL PUBLISHING AG |
| Pub. date: |
30 March, 2018 |
| Edition: |
1st ed. 2018 |
| Description: |
Aimed at the college market, this book is a short, foundational volume on media management. Its chapters cover-in a jargonless, non-technical way-the major management functions. First, creating a product: financing projects, managing technology, HRM, production, intellectual assets, and government relations. |
| Illustrations: |
33 Illustrations, color; 38 Illustrations, black and white; Approx. 400 p. 71 illus., 33 illus. in color. |
| Returns: |
Returnable |
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