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Item Details
| Title:
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DIE GLOBALE WETTBEWERBSSTRATEGIE
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| By: |
George S. Yip |
| Format: |
Paperback |
| List price:
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£46.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
3322827186 |
| ISBN 13: |
9783322827180 |
| Publisher: |
SPRINGER FACHMEDIEN WIESBADEN |
| Pub. date: |
31 July, 2012 |
| Edition: |
Softcover reprint of the original 1st ed. 1996 |
| Pages: |
348 |
| Language: |
German & German |
| Synopsis: |
Dieses US-Standardwerk fur das globale Management international tatiger Unternehmen zeigt, wie es gelingt, multinationale Unternehmen weltweit einheitlich und nicht als losen Verbund einzelner Niederlassungen zu managen. "Mit diesem hervorragend recherchierten und konstruktiven Buch erschrieb sich Yip einen Platz in einer kleinen, exklusiven Gruppe von Autoren..." Theodore Levitt, Harvard Business School |
| Illustrations: |
bibliography |
| Publication: |
Germany |
| Imprint: |
Vieweg+Teubner Verlag |
| Returns: |
Returnable |
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