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Item Details
| Title:
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INTEGRIERTES MARKEN- UND KUNDENWERTMANAGEMENT
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| By: |
Bernd W. Wirtz (Editor), Olaf Gottgens (Editor) |
| Format: |
Paperback |
| List price:
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£59.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
3409127410 |
| ISBN 13: |
9783409127417 |
| Publisher: |
GABLER |
| Pub. date: |
15 November, 2004 |
| Pages: |
575 |
| Language: |
German & German |
| Synopsis: |
Sowohl das Markenwertmanagement als auch das Kundenwertmanagement erhalten eine immer grosser werdende Bedeutung fur Unternehmen in einem sich standig verstarkenden Wettbewerb. Dieses Buch beinhaltet neben einer Darstellung dieser beiden zentralen Aspekte vor allem Anregungen fur die strategische Planung und effiziente operative Umsetzung. Es zeigt anhand von Beispielen aus der Praxis, wie Unternehmen dies schon heute erfolgreich umsetzen. |
| Illustrations: |
14 black & white tables |
| Publication: |
Germany |
| Imprint: |
Gabler |
| Returns: |
Returnable |
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