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Item Details
| Title:
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POWER BRANDS
MEASURING, MAKING, AND MANAGING BRAND SUCCESS |
| By: |
Jesko Perrey, Tjark Freundt, Dennis Spillecke |
| Format: |
Hardback |
| List price:
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£34.95 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
3527507817 |
| ISBN 13: |
9783527507818 |
| Publisher: |
WILEY-VCH VERLAG GMBH |
| Pub. date: |
31 December, 2014 |
| Edition: |
3rd Revised edition |
| Pages: |
330 |
| Description: |
Starke Marken sind kein Zufallsprodukt. Wie sich Markenerfolg systematisch messen, machen und managen lasst, erfahren Sie in dem erfolgreichen Buch "Power Brands", jetzt in der zweiten, uberarbeiteten und erweiterten Auflage. Gemeinsam mit fuhrenden Experten entwickelten die Autoren das bereits vielfach erprobte BrandMatics?-Konzept. |
| Synopsis: |
Brand success can be managed What distinguishes a brand-name product from no-name competitors? How can companies assess and enhance the value of their brands? What steps can executives take to manage their brands successfully? Reliable answers to these and other questions can be found with the proven BrandMatics-Konzept from McKinsey. Now in its third revised and enhanced edition, Power Brands incorporates many recent advances in the field: * New research on the evolution of brand relevance - both in B2C and B2B. * Two modular additions to the proven brand purchase funnel framework. * All-new chapters on brand delivery, MROI, and digital brand management. * Dozens of new case studies - from insights generation to brand promise definition. * Six new in-depth interviews with distinguished international brand managers. |
| Illustrations: |
illustrations |
| Publication: |
Germany |
| Imprint: |
Blackwell Verlag GmbH |
| Returns: |
Returnable |
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